Client: R-O-M Corporation, based in Belton, MO, specializes in the engineering and manufacturing of quality niche products, including products for the food transportation industry.

Challenge: Continue to build on the company's recognition as the industry leader of innovative products with the introduction of a new safety walkramp.

Strategy: Created and distributed press kits -- including a news release, product brochures and photos, and a video showing the product in use -- to introduce the product to OEMs, end users and trade media.