Client: Bank of Jacomo is a local bank with six Eastern Jackson County locations. It has served the area since 1970, offering a comprehensive range of financial products and services to meet the needs of individuals, businesses and institutions.

Challenge: Bring more customers to Bank of Jacomo by building awareness of its quality, "neighborly" customer service.

Strategy: Used the size of Bank of Jacomo as an advantage in a series of print ads featuring bank employees. The print ads ran in local newspapers such as the "Kansas City Star," "The Odessan" and the "Independence Examiner."