Client: The Energy Services Division at Black & Veatch, a leading global engineering, construction and consulting company specializing in infrastructure development in the fields of energy, water and information. The employee-owned company has more than 90 offices worldwide and was ranked 80th on the Forbes "500 Largest Private Companies in the U.S." list in 2001.

Challenge: Present the Black & Veatch-Energy Services Division in a unique, attention-getting manner.

Strategy: Developed visually appealing front-back brochures that are uniquely different yet, for cross-selling purposes, carry a similar theme across the Division's business areas. We strayed from the typical visuals of power plants that typically land on engineers' desks and developed fresh new ways to communicate their services.