Client: R-O-M Corporation, based in Belton, MO, has specialized in the engineering and manufacturing quality niche products, including products for the fire service industry.

Challenge: Create a memorable piece to introduce a new adjustable compartment lighting system at an upcoming trade show.

Strategy: Created and distributed postcards to registered attendees, urging them to make the R-O-M booth their first stop at the show. Once there, prospective customers found out why they needed sunglasses at the booth... and received a free pair for their efforts.